History Lives Here!
History Lives Here!
Redesign Atlanta History Center’s digital mobile presence.
December 5, 2019 – December 18, 2019
Survey, Research, C&C Analysis, Sketch, and Invision
User Research, UX Design, Prototyping, and Interactive Prototyping
*Disclaimer: I am in no way affiliated with Atlanta History Center
The Atlanta History Center is located on one of Atlanta’s most vibrant neighborhoods where the stories, mysteries, and crusades of our region thrive. The 33-acre experience features award winning exhibitions, historic houses, enchanting gardens, interactive activities and a variety of year-round adult and family programs.
The Atlanta History Center was founded on the big ideas of 14 Atlantans who were emphatic about Atlanta’s historical relevance in history. In 1990, after decades of collecting, researching, publishing, and celebrating the early stories of the Southern community. In 2016, Atlanta History Center developed a new strategic plan that aligns with their vision statement to connect people, history, and culture.
Probable Solution– Focusing on the digital experience, our research showed that visitors go to Atlanta attractions for events and exhibits. They prefer to go with friends and family, and the majority buy their tickets online before going.
The Ux team will focus on the ticket purchase experience and the ability of users to find information on exhibits.
Based on site interviews, visitors’ lack of knowledge of the Atlanta History Center is a problem that marketing would need to address.
Comparative Ticketing process-
We came up with 10 pre-screener questions via Google forms and then sent out the form on social media. We allowed ourselves 24 hours before closing the form.
*Survey’s were sent on reddit to the following subreddit: #Uxdesign, #Atlanta, and #Georgia
After the 24 hour mark, our group did an analysis on the feedback.
Affinity mapping helped us gather large amounts of data and organize them into groups or themes based on their relationships. The methodology is great for grouping data gathered during research or ideas generated during brainstorms. It is also important to understand that during this exercise, you should be using qualitative data.
Atlanta History Center has been in Atlanta since 1926. Atlanta History Center has been part of the Buckhead community and found its home there. Though many people come to the Atlanta History Center for different purposes, there are quite a few people that don’t know their sub attractions (i.e., Swan House, Margaret Mitchell House, or even the Smith Family Farm are all part of Atlanta History Center. Though we did an onsite visit and spoke with a couple of employees, we have found that most of their users struggle to purchase tickets on their mobile website, My team and I wish to revisit this case study and do more research.
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