LuluHike

Lululemon is a designer, distributor and retailer of athletic apparelThey promote handmade and small batch goods from local brands and sustainable businesses.

Project Type

Ecommerce web design for Lululemon, an athletic attire retail company. 

Duration

November 18, 2019 – December 4, 2019 (two weeks)

Role

I researched, designed, and developed Lululemon’s new website to reflect latest apparel collections.

Skills Developed

Product research, user research, prototyping, interactive prototyping, design project management.

A yoga and exercise apparel company is a company that has found success in marketing a lifestyle rather than a product. The company’s business strategy is based around promoting its “Lululemon Athletica” branded products as steppingstones to an active and enjoyable lifestyle. People are even sporting the company’s products as fashion apparel and not just for exercise purposes.

Problem: The e-commerce site will incorporate features such as distinct categories, suggested products based on browsing history, multiple shipping and contact options, and an account page with purchase history.

Solution statement: The e-commerce site will incorporate features such as distinct categories, suggested products based on browsing history, multiple shipping and contact options, and an account page with purchase history.

  • Monki- Listed as, “Top ecommerce site with the best checkout process in 2019”.
  • Patagonia- outdoor enthusiast and environmentally conscious people, the buyers feel strongly compelled to purchase products from a company that stays loyal to the outdoors that they love. A person who wears Patagonia seeks quality, durability and innovation.
  • Nike- Functionality of website i.e., unambiguous categories.

Persona

Site Map

Conducted 3 rounds of open card sorting and 3 rounds of closed card sorting to create an information architecture.

Specifications & MVP

Research points to the following features for a successful prototype.

Userflow

My objective is to create a smooth and seamless process for users modeled after Nike’s easy-to-find products and Monki’s seamless checkout process. 

Iterations & Opportunity

Design categories to support discovery & suggest products based on behavior.

Offer Several shipping options & contact options.

Reward points and past purchases are shown

Prototype

Mockup's

What next?

Continuation of testing and iterating. I would like to come back to this case study and make the neccessary changes to be kept with modern e-commerce competitors- Agile methodology

Insight

I've learned in this case study that the checkout prcoess should never be too long, or overbearing. Throughout usability testings, I found that a simple checkout process is needed i.e., checkout process only asking for neccessary information rather than trying to know the users life.

Conclusion

Lululemon continues to excel in sales as more and more patrons continue to wear their clothing. The fashion industry is growing rapidly and I see Lululemon having their own niche in the market. As the industry continues to grow, user behaviors will change as well so it is important to change when change is needed- Agile methodology. 

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