The Perfect Treat
The Perfect Treat
Redesign Sunnyland Farms web experience with a more efficient and quicker checkout process.
January 6, 2019 – January 31, 2020
Survey, Research, Comparative and Competitive Analysis, Sketch, and Invision
User flows, wireframes, rapid prototype, prototype, and usability testing.
Sunnyland Farms is a 1,760 acre farm nestled in the heart of Pecan Country (Albany, Georgia). Since 1948 they have been the premier provider of gourmet Georgia Pecans, Nuts, Chocolates, Dried Fruits, Candies, and assortments of Gifts for all occasions.
3rd generation family-owned business that wants to keep it’s current user-base and also to tap into the younger generation. Currently as is, based off reasearch, over 70% of their users are 65+ and under 1.9% of the users are under the age of 45. Sunnyland Farms realizes potential business to be made and wishes to cater to the older demographic, but also tapping into the younger generation.
Sunnyland Farm team has reached out to us to redesign their current e-commerce site. We had the privilege to talk with the webmaster, CMO, SEO, as well as the COO.
Probable Solution– Making improvements to the website layout and checkout process, we will reduce website-related complaints to the call center, increase conversion rates and reduce the number of abandoned carts.
The Ux team will focus on the checkout process experience and the ability of users to navigate through the webiste.
Based on survey interviews, the current user-base struggles to ship multiple items to multiple places.
Comparative Analysis (Checkout Process)
What we found through research is that most of their clientele base likes the in-mail-catalogs that they get. We also found that most of their users were upset that prices were not upfront, hence abandoned carts.
Before we took on design phase, we contacted the Webmaster to see our limitations, and we were “free”.
Affinity mapping helped us gather large amounts of data and organize them into groups or themes based on their relationships. The methodology is great for grouping data gathered during research or ideas generated during brainstorms. It is also important to understand that during this exercise, you should be using qualitative data.
Atlanta History Center has been in Atlanta since 1926. Atlanta History Center has been part of the Buckhead community and found its home there. Though many people come to the Atlanta History Center for different purposes, there are quite a few people that don’t know their sub attractions (i.e., Swan House, Margaret Mitchell House, or even the Smith Family Farm are all part of Atlanta History Center. Though we did an onsite visit and spoke with a couple of employees, we have found that most of their users struggle to purchase tickets on their mobile website, My team and I wish to revisit this case study and do more research.
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